Marketing Strategies Unpacked
A guide to discovering your next marketing move.
Recent Posts
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3-Step Email Marketing Framework
Building Effective Email Campaigns with Segmentation, Personalization, and Automation Creating effective email marketing campaigns requires more than just sending bulk messages and hoping for clicks. The most successful strategies rely on three core elements: segmentation, personalization, and automation. When combined, these strategies can dramatically improve your open rates, click-through rates, and move your subscribers through…
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Step-by-Step Guide to Create Your Own Content Strategy Framework
Building consistent content that attracts and engages your audience can become overwhelming. Especially, when you hit that writer’s block, and are facing an already content-saturated market. A content framework provides a structure to guide your content creation process. It ensures that you are producing content aligned with your goals and audience needs. This post will…
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Email Marketing: How to Build and Maintain a Quality List
The Importance of a Quality Email List in Digital Marketing A quality email list is one of the most valuable assets in digital marketing. It allows businesses to reach a targeted audience directly, leading to higher engagement rates and conversion potential. Unlike social media platforms, where algorithms can limit reach, an email list gives you…
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Content Creation vs. Content Marketing
Building Blocks of Your Digital Marketing Strategy If you want to grow your business, you’re likely navigating the digital marketing landscape. Two essential components of building a strong online presence are content creation and content marketing. Whether you handle these tasks yourself or outsource them, understanding their roles and how they work together offers big…
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Is Your Business Plan Aligned With Your Strategic Plan?
Why you need both to grow your business If you’re a small business owner, you’ve probably heard of a business plan. It’s the guide you create early on to figure out what your business will do and how it will make money. But what about a strategic plan? How is it different? Let’s break it…
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Guide to Building a Growth Mindset
How Adopting a Growth Mindset Helps Entrepreneurs Reach Their Goals Entrepreneurs are recognized for their risk-taking abilities to launch their ideas. Most successful entrepreneurs not only have a great product and a smart strategy, they have the right mindset. Psychologist Carol Dweck defines a growth mindset as the belief that we can improve through effort,…
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